Unit 20 & 24

Evidence of filming  Billboard: Video advert  Social media Advert: Audience Feedback: M3 (U20):   Billboard: In the billboard we have used our hashtag which is #confidenceinacan this is large on our billboard and is one of the main features in the billboard. The hashtag allows the campaign to be consistent throughout the campaigns. The whole campaign is about the drink giving you confidence and as a result of the hashtag the audience will understand the key theme of the campaign. The font is the same as the Phizz wizard logo which is a san serif font this font has flowy elements and accents which make it look as if it is strawberry laces. By the font looking like strawberry laces it conforms to the theme of the drinks and the flavour which makes the campaign consistent as well as aesthetic. The colour scheme of the billboard is red, pink, white and blue. The blue is used for the wizard hat as it’s a stereotypical colour for wizards and gives connotations of magic which co...

  P2 & P3 I have worked with Chloe and Jonah P2  Proposal: Concept of the Advert: The concept of our campaign is to produce a static, video and a social media advert for a Strawberry lace fizzy drink product. This will include how this drink gives you confidence, through drinking the drink. The drink will give people the confidence to be themselves and be unique as well as being confident enough to go and reach their goals. The campaign will include a character which will be associated with our whole campaign which is a wizard which is made out of strawberry laces, this character will appear to give people the magical confidence after drinking the drink. The static, video and social media will all include the wizard and therefore makes them link so people know its all apart of the same campaign. The colour pallet is red, gold and purple this gives the feeling of energy, warmth and passion as well as confidence which perfectly links to the main theme of the campaign. The co...

  Lauren’s  Social media manager: Professional Attributes: One professional attribute for a social media manager in the advertising industry would be adaptability, this is an important attribute because the social media world is ever changing of a range of platforms this means a social media manager must have the ability to change and conform with new platforms and create new ideas that fit within the updated platforms. They also need to respond quickly to new trends and feedback from their audience to keep the brand put to date with fresh ideas that keep their audience interested. This flexibility will allow that to keep engaging audience by including videos and clips on TikTok as well as posting reels and static adverts on instagram. They also need to be prepared for new social media platforms so they need to be prepared to have the ability to quickly switch to different platforms with different trends. Another professional attribute is strategic thinking they need this for ...