Task 7: Create the advert (U20: P4, M3)

Evidence of filming 

Billboard:

Video advert 

Social media Advert:

Audience Feedback:

M3 (U20):

 

Billboard:

In the billboard we have used our hashtag which is #confidenceinacan this is large on our billboard and is one of the main features in the billboard. The hashtag allows the campaign to be consistent throughout the campaigns. The whole campaign is about the drink giving you confidence and as a result of the hashtag the audience will understand the key theme of the campaign. The font is the same as the Phizz wizard logo which is a san serif font this font has flowy elements and accents which make it look as if it is strawberry laces. By the font looking like strawberry laces it conforms to the theme of the drinks and the flavour which makes the campaign consistent as well as aesthetic. The colour scheme of the billboard is red, pink, white and blue. The blue is used for the wizard hat as it’s a stereotypical colour for wizards and gives connotations of magic which conforms to the classical themes of a wizard. The red, white and pink are seen throughout all of the campaign as they are the colours of the drink as well as strawberry laces which is the flavour of the drink. The white perfectly compliments the red and pink and helps make certain elements like the font stand out in the campaign. In the billboard the wizard is surfing on the Phizz wizard can this portrays the confidence the can will give you as the wizard has been given the confidence to surf the strawberry ocean. 

Tik Tok Advert:

The location of our Tik Tok advert is in a school sixth form, this allows it to reach and relate to our target audience as kids aged 16-18 are either about to start sixth from or already in sixth form this as a result will keep the audience interested. The video is a voiceover and as a result sounds more personal and yet entertaining as it’s speaking from the point of view from the person. The video is edited on Tik Tok which means it is all straight cuts this is simple yet effective as it allows the video to be consistent and flows smoothly and lets the video itself be the main focus. The video itself represents the hashtag of confidence in a can as its all about how the drink gives them the confidence and energy to carry on with the work and meet all their deadline and finish their homework. This allows for consistency throughout the campaign to ensure the audience understand the key message. In the Tik Tok advert there is cool animations such as a speaker icon and sound effects such as speeed up sound within the video this allows a comedic element to be brought into the video to appeal to the target audience of teenagers.

Video Advert:

The location of our video advert is also in a school sixth from, this allows it to reach and relate to our target audience as kids aged 16-18 are either about to start sixth from or already in sixth from this as a result will keep the audience entertained. This also links to the Tik Tok advert as they are both filmed at a school which allows people to recognise them as apart of the same campaign. The songs in the video change from sad to happy this allows the audience to understand that the effect of the drink makes the people and the vibes happy and gives and upbeat mood. The video is in the theme of comedy as we include a wizard and people strutting on a bridge this is perfect for our target audience as we want to keep them entertained. This also links to the hashtag of confidence in a can as the drink is giving the people the confidence to strut on the bridge and high five people that they see because these are things people would normally be too shy to do. The music used in the video advert is upbeat and happy this connotes to the happy vibe and confidence the drink gives people when they drink it.