Task 8: Evaluate the Adverts (U20: M3, D2)
M3 (U20):
Billboard:
Accessed 2025
From our research of the Fanta campaign we identified that colour scheme was an important convention. This is because it helps to create brand identity, but also highlights the flavour and colour of the drink to our audience. We used this convention in our campaign billboard, focusing on the colour red to not only link to the brief, but also highlight the flavour to our audience. The colour scheme was also important as it helps reiterate brand identity, in the Fanta campaign they use there key colours of orange, blue and green as a result we decided to use minimal colours such as pink, red and blue therefore its not too loud or confusing and links to the colour of the drink.
From our research of the Fanta campaign we identified that the hashtag was an important convention. This is because it helps to create brand identity and allows the audience to understand the key theme of the campaign. We used this convention in our campaign billboard, focusing on how the drink can benefit you, which not only links to the brief but also highlights the themes of the audience. We also chose to have the hashtag as the biggest text which is also seen on the Fanta campaign which makes it stand out to the audience so they understand the campaign.
From our research of the Fanta campaign we identified that the imagery was an important convention. This is because imagery allows you to know what the drink looks like and this allows it to peal to the target audience. We used this convention convention by including the can in our campaign billboard as well as incorporating strawberries and strawberry laces within the billboard this will allow our audience to know what the can itself looks like but also what the flavour of the drink is as well which gives our audience a deeper understanding of the drink.
In this Fanta campaign we noticed that they didn’t have an official hashtag this is important for us as it would allow people to tag us on social media as well as find our campaign and remember it through a catchy hashtag. This is why we decided to have a catchy hashtag called #confidenceinacan this is on our billboard and allows people to easily find and remember our campaign.
For this we decided to use a visualiastion diagram, this was used to brainstorm how the billboard would look and what we should include such as the logo, hashtag and social media, as well as the visual elements of the wizard and the cans. The visualisation diagram was made up of other similar social media billboards advertising fizzy drinks so we could see what would look good in our billboard and how to make ours stand out compared to other competitors.
Social media:
YouTube assessed 2025
From our research of this Logitech campaign we identified that voiceovers was an important convention. This is because voiceovers allow you to hear the persons voice and have a personal feel towards the video this allows people to trust the campaign more as someone’s giving their personal opinion on the product. We decided to use this convention by including a voiceover on the tik tok advert as it will allow our audience to have a personal view as well as fitting to their target audience as its a teenager speaking about the drink.
From our research of this Logitech campaign we identified that location was an important convention. This is because the location allows it to have realistic value as well as conforming to the target audience. We decided to use this convention by including the location of sixth from cafe and a sixth form. This will allow us to attract our target audience as people aged 16-18 will be in sixth from so as a result will be able to relate and understand and as a result give a realistic view.
From our research of this Logitech campaign we identified that the transitions was an important convention. This is because the transitions in this video are straight cuts this allows the video to flow smoothly and is simplistic so the object is the main focus to the audience without distractions. We decided to use this convention by including the straight cuts transition so that there are no distractions from the product and the audience can have a greater understanding of the product and what it looks like.
In this campaign we noticed that they didn’t use the logo of their product we think that having a logo will allow people to have greater awareness of your product as well as making it effective and intriguing. This is why we decided to use the Phizz wizard logo on the cans and have them in full view in most of the video.
We used a moodboard to help us plan our social media advertising, this helped us identify what theme we wanted and as a result we chose to have a comedic theme. It also helps us visualise concept, ideas and other themes. This helped us analyse how to incorporate the name, colour scheme and the hashtag to help with consistency of the brand.
Video Advert:
Accessed 2025
From our research from this fanta campaign we identified that sound was an important convention. This is because the sound can enhance the effect the product has on the product. We noticed that they didn’t sound increased when they drunk the drink this enhances the feeling the drink gives on people. We decided to use this convention by including sad/boring music before the person drinks the drink and a then happy music when the person has drunk the drink this allows the audience to understand the drink will give them happiness and confidence.
From our research from this Fanta campaign we identified that consume was an important convention. This is because the costume can enhance the product as it can show the conventions and the colour scheme of the product. We decided to use this convention by including a Wizzard in a wizard costume such as a hat. This conforms with our campaign as the audience will understand that the actor is a magical person who gives the person confidence when they drink the drink as well as conforming with the name of the drink as Phizzwizard.
From our research from this Fanta campaign we identified that location was an important convention. This is because the location makes the advert seem more realistic and therefore more relatable for your target audience to identify with. We decided to include our location to be of a sixth from and a sixth from cafe this is due to our target audience being 16-18 year olds so they will be able to relate to this as they are in the age category of being in sixth form or collage. This as a result conforms to the campaign as it reaches our target audience.
We used a shot by shot list to help us plan this video advert, this allowed us to plan and organise the narrative as well as making sure all shot types are planned out. We also used a storyboard this allowed us to plan how the scene will look as well as shot type colour scheme and planning sound so we can get a full idea of what the video advert will look like. We also decide what shot type would be used, how long each shot would be, what sound would be included and what movement was in that scene.
D2 (U20):
The first requirement for the Pizzwizard campaign by carter soft drinks is to make a new fizzy drink campaign which is named Phizzwizard. Throughout the campaign we ensured that the logo was seen throughout. In the billboard the logo is seen on the can as well as in large text above the image. In the social media advert it is spoken about in the voiceover as well as seen on the can as well as in the video advert. This allows for brand identify as people will be able to recognise the logo. In the video advert the can is seen being opened and it being fizzy this allows the audience to understand it is a fizzy drink. In the billboard there are bubbles around the can this also conforms to the idea and requirement that the drink is fizzy. In the preproduction process we used a mood board this allowed us to visualise what the logo would look like as well as the drink colour and how we were going to incorporate the fact that the drink is fizzy this is where we decided we would used bubbles to show that the drink is fizzy.
The second requirement for Phizzwizard campaign by carter soft drinks is that the drink tastes like strawberry laces and the colour was red. Throughout the campaign we ensured that the colour of the drink was seen as red as well as making sure the audience knew that the flavour was strawberry laces. In the billboard there was a wizard made out of strawberry laces as well as including pictures of strawberry laces and strawberries around the wizard. The ocean is red to imitate the colour of the liquid in the drink this ensures the audience knows the drink is red and is strawberry laces flavoured. In the videos the can includes strawberries and laces on it so people will also know the drink is red and strawberry laces flavoured. In the preproduction process we used a visualisation diagram to help plan how we would incorporate the colour of the drink and the fact that the drink is strawberry laces flavoured as a result we decided to incorporate a wizard made of strawberry laces and strawberries as well as the drink.
The third requirement for Phizzwizard campaign by carter soft drinks is that the drink must be sold in cans. Throughout the campaign we ensured that the drink was always displayed in a can so the audience understood the drink came in a can form. In the videos adverts and the social media video every time the drink was displayed it was always in can form as well as the billboard being based around the wizard surfing on the can. This ensured that the audience understood that the drink came in can form not bottles or glass. In the pre production process we used proposal elements to propose that every time we use the drink it will be in can from in order to meet the requirements.
The fourth requirement for Phizzwizard campaign by carter soft drinks is that the target audience is aged 16-18 year olds. Throughout the campaign we ensured that the drink campaign was targeted at that target audience. In the billboard advert we considered the target audience as the cartoons are fun and inviting which is exactly something that would catch the ye of 16-18 year olds. The social media advert as well as the video adverts and were filmed in a sixth from using teenagers as actors this will make it relatable for the target audience as they will all be in sixth form and as a result will make that age group more likely to be attracted and by the product. This ensured that we engaged the correct audience as this was a requirement from the campaign. In the pre production process when thinking about the production elements of actors and location this was considered as we wanted to engage the target audience and that why we chose to have teenagers as models and use a sixth form and cafe as the location.
The fifth requirement for Phizzwizard campaign by carter soft drinks is that the campaign must include a billboard, a social media and a video adverts. Throughout the making and planning the campaign we ensured that there was a billboard, a social media and video advert made. In the billboard we ensured that it would reflect the campaign and attract the correct audience as well as meeting all requirements in the brief and fitting onto a billboard. In the social media advert we decided to use the platform TikTok as this platform reaches the target audience the most and allows for the biggest brand exposure. The video adverts allows for a greater understanding of the drink and what it tastes like, looks like as well as a greater understanding about the hashtag as they videos about giving you confidence. In the preproduction process we used a mindmap this allowed us to brain storm as well as blue sky think about what our campaign was going to look like such as hashtag, colour scheme, target audience.
The sixth requirement for Phizzwizard campaign by carter soft drinks is that the campaign must incorporate a hashtag. Throughout the making of the campaign we ensured that the hashtag was seen throughout. In the billboard the hashtag is the largest text and links to the image as the wizard has the confidence to ride the waves on a can and the hashtag is #confidenceinacan. The social media advert incorporates the hashtag in the caption so it shows up if people search any of the words in the hashtag which links to brand exposure as well as the theme of the video being the drink gives them the confidence to complete their school work. The video adverts allows for gives them boy the confidence to strut and high five people and therefore thinks to the campaign as well. In the preproduction process of mind mapping we came up with many different hashtags and tried to incorporate them as we needed to make sure it fit within our campaign as a result we chose #confidenceinacan
The seventh requirement for Phizzwizard campaign by cater soft drinks is that the campaign must incorporate a clear message across all three platforms. Throughout the making of the campaign we ensured that there was a clear message across all three platforms. In the billboard the message came across through the hashtag as the whole message is about the drink giving you confidence. In the social media advert the whole advert is about how when they drink the drink they get the confidence to complete their school work. In the video advert the whole idea is about how once they have drunk the drink they will have the confidence to strut and high five people. This as a result shows there is a clear message throughout the whole campaign. In the preproduction process we used a storyboard this allowed us to ensure both video adverts contained the clear message of confidence and it was incorporated into the acting and filming.
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