Task 5: Job Roles (U24: P4, M2, D2)
Lauren’s
Social media manager:
Professional Attributes:
One professional attribute for a social media manager in the advertising industry would be adaptability, this is an important attribute because the social media world is ever changing of a range of platforms this means a social media manager must have the ability to change and conform with new platforms and create new ideas that fit within the updated platforms. They also need to respond quickly to new trends and feedback from their audience to keep the brand put to date with fresh ideas that keep their audience interested. This flexibility will allow that to keep engaging audience by including videos and clips on TikTok as well as posting reels and static adverts on instagram. They also need to be prepared for new social media platforms so they need to be prepared to have the ability to quickly switch to different platforms with different trends.
Another professional attribute is strategic thinking they need this for multiple things, one reason they need strategic thinking is to be dominant within their social media space compared to their competitors, this means they need to be able to analyse what their competitors are doing and think of ways to create products and advertisements that are better and will attract their audience. They also need strategic thinking to set clear goals as well as planning content to know when projects should be released in order to reach a wider audience and gain more revenue.
Personal Attributes:
A personal attribute is creativity, a social media manager needs to be creative to come up with engaging content that stands out from their competitors. They need to be able to create a range of content such as statics and videos on a range of different platforms to make sure they keep audiences engaged. They need to make unique and innovative content to drive audience engagement. They not only need to be creative in content but also platform adaptation as they need to have unique features, slogans and techniques on their various platforms to attract a wider audience.
Another personal attribute is organised, a social media manager needs to be organised for many reasons. One reason they need to be organised is for content scheduling, they need to manage posting content on different platforms to make sure it’s posted at optimal times to increase audience engagement. They also need to be organised for tracking performance of posted as they should keep data so they can analyse what works and gets views and what doesn’t so they know what to do and how to improve in the future. Another reason they need to be organised is campaign management as they need to be able to set and meet deadlines and track all element of the campaign to make sure everything runs smoothly.
Chloe’s
Creative Director:
Two personal attributes:
Creative – being creative allows them to create distinctive and memorable work, their role revolves around generating, shaping and overseeing innovative ideas and designs. It enables them to generate fresh ideas and develop unique visual aesthetic for projects. They need to be creative as without that they aren’t able to think of new ideas or keep up the aesthetic of the brand or company.
Organisation/project management- Being organised means that you are more reliable because you are able to be keep things in a place. It means you can have more time as being organised help better with time management, as the less time spent searching for things means that it is less time doing other errands as well. Can increase productivity as there are no wasted journeys, never forgetting random events and on time for appointments. They need to be organised as it enables efficient project management and clear communication.
Two professional attributes:
Having leadership qualities means that you are able to lead a group/team accurately and not neglect anyone or only speak to one person. It also is to ensure the entire creative team shares the same purpose and motivation, helps them make informed and timely decisions that benefit the media product or company. You need this attribute as its crucial as it helps people in group settings with motivation and other things.
Having knowledge means you effectively lead and inspire a creative team, to understand client needs and market trends, and to ensure the creative vision aligns with business objectives. They need this attribute as they manage the entire creative process, and must be able to communicate effectively with clients, team’s members and others. You need this attribute as it means you can make decisions without second guessing anyone and it can help you with growing your career as you will have all the knowledge.
Jonah
(U24:P4)
Professional and personal attributes of a graphic designer
Professional attributes:
1. Creativity:
Graphic designers have to be creative in order to produce original ideas that meet the client's needs according to the brief. For example, if a specific aesthetic is requested for a logo or brand identity, the designer must be able to present suitable suggestions and alternatives that reflect the client's vision.
2. Attention to Detail:
Attention to detail is important when creating a media product because graphic designers need to pick up on small details to prevent mistakes like uneven spacing or spelling mistakes in a poster. Clients expect high standards, especially if the work is going to be printed or posted online. Being detail-focused also shows the client that the designer takes pride in their work.
Personal attributes:
1. Hardworking:
Graphic designers have to be hardworking because they have to constantly come up with new design ideas due to the nature of their profession. The design process often involves hours of hard work, the graphic designer may feel under pressure to complete the project within a specific timeframe allocated by the client.
Also, there is a lot of research, brainstorming, sketching, and refining designs, need to be flexible and adapt to changes to fit the client requirements.
2. Communication Skills:
Graphic designers need to have strong communication skills when creating a media product for their client in order to be able to convey their ideas effectively. If they don't work as freelancers, they will work in a team requiring them to have good communication skills to be able to collaborate with colleagues and managers ensuring success of the product.
Acsessed 2025
Social media manager - job advert from Indeed
An important element to a social media mangers skill set is being creative and having attention to detail in their work, which allows them to be successful in their job and the work they create. This skill is more than just making things look nice it’s about making the designs catch the eyes of their designated audience. They need to be able create designs that have interesting logos, colour schemes that are different are unique and will beat their competitors. They also need to be creative on different softwares such as photoshop so they know how to use editing tools on statics and videos to make them interesting to gain a wider following and audience. Through their use of creativity they will be able to make memorable digital experiences for the people that view the posts they make which will interest the audience more they are more likely to go and see what they are advertising.
Another important at element to a social media managers skill set is strategic thinking this is crucial for their work as it allows them to be successful in the work they create. This skills is all about planning and thinking ahead. They need to be able to think months in advance to know when posts and videos will be released. In order to know when posts will be released they need to be able to know what time of year will gain them the most amount of view in order to make the most profit. They also need to use feedback from previous posts to see what audiences have engaged with the most to know what to use in upcoming posts and what not to include, this ability allows they to think about what’s the most successful and how to incorporate that into planning the upcoming adverts.
Another important element to a social media mangers skill set is teamwork and leadership this is crucial as it allows them to be successful in the work that they create. As a social media manager they need to be able to work with a team well, this includes communicating with the members of your team and delegating work to each member, they also need to be able to set deadlines for each member to keep everyone on track. Within working within a team they need to be a good leader which means being in control but also not overworking members of your team. They also need to be able to listen to everyone’s ideas to create the best work possible that everyone in their team is passionate about.
Another important element to a social media managers skill set is being highly organised this is crucial as it allows them to be successful in the work they create. They need to be organised to make sure they meet deadlines. They need to be organised enough to set the deadlines and being able to plan how long creating a project will take, this also includes setting interim deadlines to keep all members of the team on track so they can meet deadlines. They also need to be organised when delegating tasks for all members As they need to make sure everyone has equal tasks and aren’t overworked. They also need to organise when posts will be uploaded as it is crucial to plan to make sure they can gain the most revenue from each posts as certain months and times will have more views than others.
Acsessed 2025
An important element to an event planner manager is being highly organised this is crucial for an event planner in order to do their job to the highest standard. One reason they need to be organised is for setting milestones this is in order for them to complete all their tasks before the event to make sure that it runs smoothly and they can meet their deadlines. They also need to be organised in buying all the products they need for their event so that their event had good attention to detail and doesn’t look unfinished. They also need to be organised in contacting the people who will be at the event so they know all the details of where it will be and how it can be accessed to avoid confusion.
Another important element to an event planner manager is good communication this is crucial for an event planner in order to do their job well and make sure event runs smoothly. One way they need to have good communication is when delegating tasks to other coordinators such as venue coordinators, this needs to be done to make sure everyone is on the same page and understands what they must do and when they have to have their tasks completed. Another way they need to have good communication when communication when the event will be to their audience and or clients this is crucial to make sure people have the correct information about the event and it creates a sense of buzz and hype for the it as well.
Another important element to an event planner manager is being able to have attention to detail and creativity this is important for an event planner as they need these skills in order to be successful within their job. They need to be creative when planning an event as they will need to think of a theme and then from there think of what props and colours will go with that theme. They then will need good attention to detail when organising the theme they need to think what colours work well together and what props will be aesthetic and fit within the theme. They will also need to think about meeting the clients needs in the creative brief as their main aim to please the client with the event.
Another important element to an event planner manager is being able to work in a team and be a leader this is an important element for an event planner as they need these skills in order to be successful within their job. They need to have leadership skills this means being in control of what everyone in their team is doing but also making sure they understand their roles and they aren’t overworked. They need to have good teamwork as they need to be able to collaborate and share ideas to make the best event possible but also make sure everyone’s ideas are heard and included so everyone in the team feels passionate about the event.
D task
Social media manager
Etiquette
Etiquette is a polite guide of how to behave in social or professional situations. This guide helps people interact respectfully with others and appropriately depending on the context. Etiquette in the workplace refers to being respectful which is expected in the work environment. This helps them to create a collaborative and positive atmosphere for all colleagues, this makes people more likely to do there work to a high standard as they feel safe and valued.
Importance of Etiquette for social media manager
Etiquette is crucial for a social media manager because they are in charge of representing the whole social media team as they are the image of their sector. They need to be mindful on how they communicate and interact, especially with their team such as social media specialists, inters and content creators. If they have bad etiquette it will damage and impact the company's reputation not just their own. One reason they need to think about etiquette is when they are thinking about brand image and being professional as the first place people tend to view a brand is through social media and for this reason they need to be respectful, engaging and inclusive in order to attract their audience and reflect a positive company. Another reason they need to think about etiquette is due to audience engagement and respect towards them, as they need to have good etiquette when interacting with their followers e.g. via comment section. By replying to followers or liking comments this will project a good etiquette as the audience will feel heard and valued. A social media manager works for companies and for people such as marketing managers, public relations specialists and community managers, this means they need to have etiquette when communicating with them so they can work coherently with eachother and make the best quality media products.
Another reason they need to think about etiquette as a social media manger is through collaborations internal and external. If they have a good etiquette other companies will want to collab with them as they share the same ethos, this will not only gain you a bigger following but also makes your company more reliable as if people are seeing you have collabed with other companies you will be trusted by their followers aswell. Internal collaboration as well such as working with other departments e.g. marketing. They must be polite and treat them with respect to help create a good teamwork and positive environment. They also need to think about sensitivity towards strong ideas and views, as social media is global and can reach a wide range of audiences they need to think about etiquette to make sure they are inclusive and mindful of different cultures and diversity in order to avoid offending people which would give them a bad reputation and possibly being cancelled.
Understanding Hierarchy as a Social Media Manager
Hierarchy allows there to be structure and authority within the workplace of your company, it ensures that there is organisation and everything flows efficiently as well as making sure there is no confusion about roles in the team and that they know who is in charge of approving ideas for content they intend to release. The social media manager also needs to know how to behave respectfully within a hierarchy, this means good communication such as talking to their team formally, being clear and making sure everyone understands tasks, this includes never undermining their leadership wrong and mistreating their team. They also need to make sure everyone feels included, this can be done by giving team credit and always praising good work, inviting junior and new staff for ideas so they feel welcome as well as making sure you are approachable and never acting as superior to make a positive work environment.
Comments
Post a Comment