Unit 20 & 24

  M3 (U20): Billboard: https://www.google.com/search?q=fanta+advert+jelly&sca_esv=d49d498028d0eec8&rlz=1C9BKJA_enGB1148GB1148&hl=en-GB&udm=2&biw=1080&bih=686&sxsrf=AE3TifO1Xdnc1k4iEKSyAZTEbf-HQuvL3Q%3A1750408285658&ei=XRxVaJf7J4S4hbIPpMvJsAg&oq=fanta+advert+jelly&gs_lp=EhJtb2JpbGUtZ3dzLXdpei1pbWciEmZhbnRhIGFkdmVydCBqZWxseTIIEAAYgAQYogQyCBAAGIAEGKIEMggQABiABBiiBDIIEAAYgAQYogRIwRtQ2ApY-hdwAHgAkAEAmAGJAqAB6wmqAQUwLjcuMbgBA8gBAPgBAZgCCKACigrCAgcQIxgnGMkCwgIFEAAYgATCAgYQABgHGB7CAgQQABgewgIIEAAYogQYiQXCAgQQIRgVmAMAiAYBkgcFMC42LjKgB_kTsgcFMC42LjK4B4oKwgcHMC42LjEuMcgHHQ&sclient=mobile-gws-wiz-img#vhid=K4SZfeCjSYIa2M&vssid=mosaic Accessed 2025 From our research of the Fanta campaign we identified that colour scheme was an important convention. This is because it helps to create brand identity, but also highlights the flavour and colour of the drink to our audience. We used this convention in our campaign billboard, focusing on the colour red t...

Evidence of filming  Billboard: Video advert  Social media Advert: Audience Feedback: M3 (U20):   Billboard: In the billboard we have used our hashtag which is #confidenceinacan this is large on our billboard and is one of the main features in the billboard. The hashtag allows the campaign to be consistent throughout the campaigns. The whole campaign is about the drink giving you confidence and as a result of the hashtag the audience will understand the key theme of the campaign. The font is the same as the Phizz wizard logo which is a san serif font this font has flowy elements and accents which make it look as if it is strawberry laces. By the font looking like strawberry laces it conforms to the theme of the drinks and the flavour which makes the campaign consistent as well as aesthetic. The colour scheme of the billboard is red, pink, white and blue. The blue is used for the wizard hat as it’s a stereotypical colour for wizards and gives connotations of magic which co...