Task 6: Planning the Adverts (U20: P2, P3, M2, D1)
P2 & P3 I have worked with Chloe and Jonah P2 Proposal: Concept of the Advert: The concept of our campaign is to produce a static, video and a social media advert for a Strawberry lace fizzy drink product. This will include how this drink gives you confidence, through drinking the drink. The drink will give people the confidence to be themselves and be unique as well as being confident enough to go and reach their goals. The campaign will include a character which will be associated with our whole campaign which is a wizard which is made out of strawberry laces, this character will appear to give people the magical confidence after drinking the drink. The static, video and social media will all include the wizard and therefore makes them link so people know its all apart of the same campaign. The colour pallet is red, gold and purple this gives the feeling of energy, warmth and passion as well as confidence which perfectly links to the main theme of the campaign. The co...